Customer‐minded growth through services

Abstract

How corporations can achieve growth, especially in these uncertain economic times, is a preoccupying concern for both academics and practitioners alike today. Many of the old models and templates have fallen by the wayside, as competition has intensified, and innovators – both new entrants and renewed enterprises – have changed the rules of the game, the market, and the industry. Here, by looking at some of the interesting players, the article shows an approach to growth. The view is that using “customer minded” principles and tools to drive strategy and resources creates value and wealth through services.

Citation

Vandermerwe, S. (2003), "Customer‐minded growth through services", Managing Service Quality: An International Journal, Vol. 13 No. 4, pp. 262-266. https://doi.org/10.1108/09604520310484671