TY  - JOUR
AB  - Can businesses that deliver services through multiple distribution points significantly improve their reputations for quality? Yes, but these businesses must overcome the common perception that chain operations do not care about quality as much as locally‐owned firms. Explores the idea of large companies acting like small ones to improve their quality reputation.
VL  - 11
IS  - 2
SN  - 0960-4529
DO  - 10.1108/09604520110387446
UR  - https://doi.org/10.1108/09604520110387446
AU  - Berry Leonard L.
PY  - 2001
Y1  - 2001/01/01
TI  - Improve service by acting small
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 75
EP  - 79
Y2  - 2024/04/25
ER  -