TY  - JOUR
AB  - This paper studies tourism‐related service processes from the customer’s perspective, acknowledging the extraordinary and hedonic nature of these offerings. Instead of looking at a chronological journey of different service phases, the entire tourist experience is analysed in a socio‐cultural context. By revealing this deeper context, the study provides an alternative explanation of customers’ perceptions of tourism destinations and service providers.
VL  - 10
IS  - 6
SN  - 0960-4529
DO  - 10.1108/09604520010351202
UR  - https://doi.org/10.1108/09604520010351202
AU  - Gyimóthy Szilvia
PY  - 2000
Y1  - 2000/01/01
TI  - Odysseys: analysing service journeys from the customer’s perspective
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 389
EP  - 396
Y2  - 2024/09/25
ER  -