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A QFD/hoshin approach for service quality deployment: a case study

K.F. Pun (K.F. Pun is a Lecturer in the Department of Manufacturing Engineering and Engineering Management, City University of Hong Kong, Hong Kong.)
K.S. Chin (K.S. Chin is an Associate Professor, in the Department of Manufacturing Engineering and Engineering Management, City University of Hong Kong, Hong Kong.)
Henry Lau (Henry Lau is currently Honorary Research Fellow of the Manufacturing Information Systems Research Project, Department of Manufacturing Engineering, Hong Kong.)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 June 2000

Abstract

Discusses the quality strategy deployment (QSD) processes, and addresses how service organizations identify customers’ needs in relation to the development of viable strategies and deployment of quality services using the quality function deployment (QFD) and the hoshin kanri techniques. An integrated QFD/hoshin approach is proposed to help develop viable strategies and attain service quality deployment. An implementation case of the approach is presented based on a recent QSD study in a typical engineering service organization – the Manufacturing Engineering Laboratory (MEL) of City University of Hong Kong. Incorporating the findings of the study, this paper sets forth the identification of the voice of customers (VOC), the building of a house of quality (HOQ), and the deployment of organizational strategies. Besides, a generic 13‐step guideline of QSD process is elaborated for assisting service organizations to attain continuous performance improvement. Effective implementation of the QFD/hoshin guideline and monitoring the QSD process must garner organizational support and commitment.

Keywords

Citation

Pun, K.F., Chin, K.S. and Lau, H. (2000), "A QFD/hoshin approach for service quality deployment: a case study", Managing Service Quality: An International Journal, Vol. 10 No. 3, pp. 156-170. https://doi.org/10.1108/09604520010336687

Publisher

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MCB UP Ltd

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