Product distribution and service support strategy linkages: An empirical validation
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 March 1998
Abstract
It has been proposed that critical linkages exist between product distribution and after‐sales service support functions in business organizations operating in marketing channel environments. By using the data from the US computer‐equipment manufacturing industry, this paper attempts to test empirically the propositions proposed by Loomba. Empirical results support that both product distribution and after‐sales service support strategies of business organizations operating in the computer‐equipment industry are closely linked to one another.
Keywords
Citation
Loomba, A.P.S. (1998), "Product distribution and service support strategy linkages: An empirical validation", International Journal of Physical Distribution & Logistics Management, Vol. 28 No. 2, pp. 143-161. https://doi.org/10.1108/09600039810221694
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited