Airline industry strategic alliances: marketing and policy implications

L. Milton Glisson (North Carolina A&T State University, Greensboro, North Carolina, USA)
William A. Cunningham (Air Force Institute of Technology, Wright Patterson Air Force Base, Ohio, USA)
James R. Harris (Peace University, Raleigh, North Carolina, USA and)
Janet Di Lorenzo‐Aiss (Fordham University, Bronx, New York, USA)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Publication date: 1 April 1996

Abstract

Describes the increasing use of strategic alliances in the international market by US domestic airlines. Gives specific examples. Delineates the policy issues and alternatives available to the US Department of Transportation. Expects that international strategies will be increasingly utilized by carriers in the future, as the international market will continue to be the fastest‐growing segment.

Keywords

Citation

Milton Glisson, L., Cunningham, W., Harris, J. and Di Lorenzo‐Aiss, J. (1996), "Airline industry strategic alliances: marketing and policy implications", International Journal of Physical Distribution & Logistics Management, Vol. 26 No. 3, pp. 26-34. https://doi.org/10.1108/09600039610115027

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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