Exploring future competitive advantage through sustainable supply chains

Melissa J. Markley (Department of Management and Marketing, Culverhouse College of Commerce and Business Administration, The University of Alabama, Tuscaloosa, Alabama, USA)
Lenita Davis (Department of Management and Marketing, Culverhouse College of Commerce and Business Administration, The University of Alabama, Tuscaloosa, Alabama, USA)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Publication date: 16 October 2007

Abstract

Purpose

The paper's purpose is to outline the potential competitive advantage firms can create through the creation of a sustainable supply chain, and to describe potential measures for managers to use.

Design/methodology/approach

Arguing that firms can increase their competitive advantage as a result of a stronger triple bottom line, propositions are created from a natural‐resource‐based view of the firm perspective that is supported using accounting theory, management strategy, green logistics and supply chain literatures. Secondary data resources that could be used for testing by managers and academicians are identified.

Findings

The paper finds that, as sources of competitive advantage for firm become scarcer, potential new areas of advantage must be explored.

Practical implications

This research will serve to help managers in the exploration of these possible outlets.

Originality/value

This paper is the first to explore the impact of a sustainable supply chain on the triple‐bottom line of a firm. Not only does this fill a necessary gap, it also serves to bring together the supply chain, sustainability and triple‐bottom‐line literatures to create a potential advantage for future organizations.

Keywords

Citation

Markley, M. and Davis, L. (2007), "Exploring future competitive advantage through sustainable supply chains", International Journal of Physical Distribution & Logistics Management, Vol. 37 No. 9, pp. 763-774. https://doi.org/10.1108/09600030710840859

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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