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Understanding buyer information acquisition for the purchase of logistics services

Carol C. Bienstock (Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, The University of Memphis, Memphis, Tennessee, USA)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 October 2002

3011

Abstract

During the last several decades, logistics has increasingly emerged as a source of sustainable competitive advantage. This article incorporates recent work in services marketing on customer information acquisition, with research on industrial buying behavior to help logistics service providers understand and manage their customers’ information acquisition and purchase activities for logistics services.

Keywords

Citation

Bienstock, C.C. (2002), "Understanding buyer information acquisition for the purchase of logistics services", International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 8, pp. 636-648. https://doi.org/10.1108/09600030210444890

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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