Understanding buyer information acquisition for the purchase of logistics services
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 October 2002
Abstract
During the last several decades, logistics has increasingly emerged as a source of sustainable competitive advantage. This article incorporates recent work in services marketing on customer information acquisition, with research on industrial buying behavior to help logistics service providers understand and manage their customers’ information acquisition and purchase activities for logistics services.
Keywords
Citation
Bienstock, C.C. (2002), "Understanding buyer information acquisition for the purchase of logistics services", International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 8, pp. 636-648. https://doi.org/10.1108/09600030210444890
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited