Life after death: reverse logistics and the product life cycle
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 April 2002
Abstract
Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.
Keywords
Citation
Tibben‐Lembke, R.S. (2002), "Life after death: reverse logistics and the product life cycle", International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 3, pp. 223-244. https://doi.org/10.1108/09600030210426548
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited