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Life after death: reverse logistics and the product life cycle

Ronald S. Tibben‐Lembke (University of Nevada, Reno, Nevada, USA)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 April 2002

17178

Abstract

Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.

Keywords

Citation

Tibben‐Lembke, R.S. (2002), "Life after death: reverse logistics and the product life cycle", International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 3, pp. 223-244. https://doi.org/10.1108/09600030210426548

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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