Marketing on the Internet: observations within the biotechnology sector

Abstract

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium for value added activities such as “virtual” molecular modeling. This type of activity can foster important joint research operations between companies on a worldwide basis.

Citation

Ranchhod, A., Gurãu, C. and Hackney, R. (2000), "Marketing on the Internet: observations within the biotechnology sector", International Journal of Physical Distribution & Logistics Management, Vol. 30 No. 7/8, pp. 697-710. https://doi.org/10.1108/09600030010346512