Measuring strategic planning effectiveness in hotels

Abstract

Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the strategic planning index (SPI) that measures planning effectiveness. Six factors were found to be critical to effective planning: planning implementation; future performance; past performance; functional coverage; reliance on analytical techniques; and staff planning assistance.

Citation

Phillips, P.A. and Moutinho, L. (1999), "Measuring strategic planning effectiveness in hotels", International Journal of Contemporary Hospitality Management, Vol. 11 No. 7, pp. 349-358. https://doi.org/10.1108/09596119910293259