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Measuring strategic planning effectiveness in hotels

Paul A. Phillips (Surrey European Management School, University of Surrey, Guildford, Surrey, UK)
Luiz Moutinho (University of Glasgow Business School, Glasgow, Scotland, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 December 1999


Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the strategic planning index (SPI) that measures planning effectiveness. Six factors were found to be critical to effective planning: planning implementation; future performance; past performance; functional coverage; reliance on analytical techniques; and staff planning assistance.



Phillips, P.A. and Moutinho, L. (1999), "Measuring strategic planning effectiveness in hotels", International Journal of Contemporary Hospitality Management, Vol. 11 No. 7, pp. 349-358.




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