Measuring hotel quality: back to basics

Abstract

This paper describes the use of Q‐sort technique in the scale development process. An exploratory study is presented to show the application of this methodology. The study takes its dimensions from established models of service quality. The result proposes that Q‐sort technique is a useful methodological approach in eliminating the validity and reliability problems particularly in the early scale development stages.

Citation

Ekinci, Y. and Riley, M. (1999), "Measuring hotel quality: back to basics", International Journal of Contemporary Hospitality Management, Vol. 11 No. 6, pp. 287-294. https://doi.org/10.1108/09596119910281775