TY - JOUR AB - Activities such as benchmarking and grading are essential to maintaining and improving service in the small hotel sector. Yet the diversity of this sector is such that grading schemes are often unable to address the qualities of all small hospitality businesses on an equitable basis. This article describes a practical attempt to classify hotels on the Danish island of Bornholm. A typology was developed in the form of three dimensions: season, size, and ownership, each of which was dichotomised, so that an eight‐cell matrix was produced. Discusses how the data fitted to this matrix and makes a number of recommendations for future work in this area. VL - 10 IS - 5 SN - 0959-6119 DO - 10.1108/09596119810227721 UR - https://doi.org/10.1108/09596119810227721 AU - Sundgaard Elin AU - Rosenberg Lennart AU - Johns Nick PY - 1998 Y1 - 1998/01/01 TI - A typology of hotels as individual players: the case of Bornholm, Denmark T2 - International Journal of Contemporary Hospitality Management PB - MCB UP Ltd SP - 180 EP - 183 Y2 - 2024/05/04 ER -