TY  - JOUR
AB  - Segmenting techniques used in the lodging industry typically assume that individuals fall into mutually exclusive groups, that is, they are assigned to one type of lodging concept by the segmenting method used. In reality, however, travelers often use several types of lodging alternatives. This study utilized a canonical correlation approach to segment the senior pleasure traveler market. The analysis resulted in both uniquely defined and overlapping segments based on the relationship between lodging preferences and benefits/attributes sought in a lodging accommodation. The study also revealed implications dealing with overlapping segments as well as loyalty to specific lodging segments.
VL  - 10
IS  - 4
SN  - 0959-6119
DO  - 10.1108/09596119810222122
UR  - https://doi.org/10.1108/09596119810222122
AU  - Baloglu Seyhmus
AU  - Weaver Pamela
AU  - McCleary Ken W.
PY  - 1998
Y1  - 1998/01/01
TI  - Overlapping product‐benefit segments in the lodging industry: a canonical correlation approach
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
SP  - 159
EP  - 166
Y2  - 2024/04/19
ER  -