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Responsive communication: the key to business development and service improvement

John T. Bowen (Research Director (North America) Worldwide Hospitality and Tourism Trends)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 December 1997

2752

Abstract

In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: “…to manage a business well is to manage its future and to manage the future is to manage information”. Discusses the communication flows needed to manage business development activities effectively and relates them to practical illustrations and examples.

Keywords

Citation

Bowen, J.T. (1997), "Responsive communication: the key to business development and service improvement", International Journal of Contemporary Hospitality Management, Vol. 9 No. 7, pp. 345-349. https://doi.org/10.1108/09596119710191010

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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