TY  - JOUR
AB  - Reviews developments in travel and tourism marketing as reflected by articles published in the Journal of Travel and Tourism Marketing over a four‐year period from the journal’s inception in 1992‐1995. Identifies five main themes (economic psychology, market segmentation and travel patterns, strategic marketing, technological advances and travel and tourism communications) and related subthemes that portray a pattern of diverse research and development relating to the practice of travel and tourism marketing.
VL  - 8
IS  - 7
SN  - 0959-6119
DO  - 10.1108/09596119610152032
UR  - https://doi.org/10.1108/09596119610152032
AU  - Hu Clark
PY  - 1996
Y1  - 1996/01/01
TI  - Diverse developments in travel and tourism marketing: a thematic approach
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
SP  - 33
EP  - 43
Y2  - 2024/09/24
ER  -