Diverse developments in travel and tourism marketing: a thematic approach
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 December 1996
Abstract
Reviews developments in travel and tourism marketing as reflected by articles published in the Journal of Travel and Tourism Marketing over a four‐year period from the journal’s inception in 1992‐1995. Identifies five main themes (economic psychology, market segmentation and travel patterns, strategic marketing, technological advances and travel and tourism communications) and related subthemes that portray a pattern of diverse research and development relating to the practice of travel and tourism marketing.
Keywords
Citation
Hu, C. (1996), "Diverse developments in travel and tourism marketing: a thematic approach", International Journal of Contemporary Hospitality Management, Vol. 8 No. 7, pp. 33-43. https://doi.org/10.1108/09596119610152032
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited