TY  - JOUR
AB  - This piece of research reports on a five‐year continuing longitudinal study on restaurant attrition in El Paso, Texas, utilizing business listings provided by the Southwestern Bell telephone company. This study has two main goals: to track initial investment so that the relationship between investment and promotional activities can be determined; and to attempt to distinguish between business cessation due to failure, versus business cessation due to other causes. As hypothesized, independent restaurant operators had markedly lower expenditures on both initial investment and promotion. Franchise and corporate chains were characterized by high investment, and a correspondingly high success rate.
VL  - 8
IS  - 2
SN  - 0959-6119
DO  - 10.1108/09596119610111695
UR  - https://doi.org/10.1108/09596119610111695
AU  - English Wilke
PY  - 1996
Y1  - 1996/01/01
TI  - Restaurant attrition: a longitudinal analysis of restaurant failures
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
SP  - 17
EP  - 20
Y2  - 2024/04/24
ER  -