Restaurant attrition: a longitudinal analysis of restaurant failures

Wilke English (University of Mary Hardin‐Baylor, Belton, Texas)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 April 1996

Abstract

This piece of research reports on a five‐year continuing longitudinal study on restaurant attrition in El Paso, Texas, utilizing business listings provided by the Southwestern Bell telephone company. This study has two main goals: to track initial investment so that the relationship between investment and promotional activities can be determined; and to attempt to distinguish between business cessation due to failure, versus business cessation due to other causes. As hypothesized, independent restaurant operators had markedly lower expenditures on both initial investment and promotion. Franchise and corporate chains were characterized by high investment, and a correspondingly high success rate.

Keywords

Citation

English, W. (1996), "Restaurant attrition: a longitudinal analysis of restaurant failures", International Journal of Contemporary Hospitality Management, Vol. 8 No. 2, pp. 17-20. https://doi.org/10.1108/09596119610111695

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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