TY - JOUR AB - The crisis which the three‐“S” resorts face is their manifest incapacity to respond to the new demands placed on them by the market‐conscious, experienced, well‐travelled tourist of the twenty‐first century. An increasing proportion of these “mature tourists” is over 55 years of age and female. The tourist industry must adapt to the different requirements of this population. VL - 8 IS - 2 SN - 0959-6119 DO - 10.1108/09596119610111668 UR - https://doi.org/10.1108/09596119610111668 AU - Chirivella Caballero Mariano AU - Hart Margaret PY - 1996 Y1 - 1996/01/01 TI - Market dynamics: three‐“S” tourism and the mature single lady T2 - International Journal of Contemporary Hospitality Management PB - MCB UP Ltd SP - 10 EP - 13 Y2 - 2024/03/29 ER -