Market dynamics: three‐“S” tourism and the mature single lady

Mariano Chirivella Caballero (Universidad de Las Palmas de Gran Canaria, The Canary Islands, Spain)
Margaret Hart (Universidad de Las Palmas de Gran Canaria, The Canary Islands, Spain)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 April 1996

Abstract

The crisis which the three‐“S” resorts face is their manifest incapacity to respond to the new demands placed on them by the market‐conscious, experienced, well‐travelled tourist of the twenty‐first century. An increasing proportion of these “mature tourists” is over 55 years of age and female. The tourist industry must adapt to the different requirements of this population.

Keywords

Citation

Chirivella Caballero, M. and Hart, M. (1996), "Market dynamics: three‐“S” tourism and the mature single lady", International Journal of Contemporary Hospitality Management, Vol. 8 No. 2, pp. 10-13. https://doi.org/10.1108/09596119610111668

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Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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