A matter of chaos ‐ some issues for hospitality businesses

David A. Edgar (Napier University, Edinburgh, UK)
Laura Nisbet (Napier University, Edinburgh, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 April 1996


With reference to the concepts of chaos theory, proposes that long‐term strategic planning is of little benefit to businesses (especially small businesses) operating in the hospitality industry, and that managerial focus should emphasize innovative and creative practices in order to sustain competitive advantage. To achieve this, organizations need to have a clear vision of where they want to be and attempt to achieve this aim by adapting to situations as they arise. Today’s hospitality organizations should not try and overcome their environment by predicting future outcomes but instead should change and adapt with the environment.



Edgar, D. and Nisbet, L. (1996), "A matter of chaos ‐ some issues for hospitality businesses", International Journal of Contemporary Hospitality Management, Vol. 8 No. 2, pp. 6-9. https://doi.org/10.1108/09596119610111659

Download as .RIS




Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.