A matter of chaos ‐ some issues for hospitality businesses

David A. Edgar (Napier University, Edinburgh, UK)
Laura Nisbet (Napier University, Edinburgh, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 April 1996

Abstract

With reference to the concepts of chaos theory, proposes that long‐term strategic planning is of little benefit to businesses (especially small businesses) operating in the hospitality industry, and that managerial focus should emphasize innovative and creative practices in order to sustain competitive advantage. To achieve this, organizations need to have a clear vision of where they want to be and attempt to achieve this aim by adapting to situations as they arise. Today’s hospitality organizations should not try and overcome their environment by predicting future outcomes but instead should change and adapt with the environment.

Keywords

Citation

Edgar, D. and Nisbet, L. (1996), "A matter of chaos ‐ some issues for hospitality businesses", International Journal of Contemporary Hospitality Management, Vol. 8 No. 2, pp. 6-9. https://doi.org/10.1108/09596119610111659

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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