TY  - JOUR
AB  - In recent years, a major food consumption trend in the USA and
Canada is that more people are eating more meals outside their homes. It
is predicted that this trend will accelerate in the future. As a result,
fast‐food markets will offer greater growth opportunities for marketers.
Presents consumers′ perceptions of and preferences for fast‐food
restaurants in the USA and Canada. The results of this study may have
very important implications for developing successful marketing
strategies for fast‐food restaurants. Findings of the study offer
need‐oriented marketing strategies for both franchisers and franchisees
in the US and Canadian fast‐food sectors to enable them to be more
competitive in this fast‐changing business environment.
VL  - 7
IS  - 4
SN  - 0959-6119
DO  - 10.1108/09596119510146823
UR  - https://doi.org/10.1108/09596119510146823
AU  - Kara Ali
AU  - Kaynak Erdener
AU  - Kucukemiroglu Orsay
PY  - 1995
Y1  - 1995/01/01
TI  - Marketing strategies for fast‐food restaurants: a customer view
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
SP  - 16
EP  - 22
Y2  - 2024/04/24
ER  -