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The balanced score‐card: short‐term guest or long‐term resident?

Jackie Brander Brown (Senior Lecturer within the Department of Accounting and Finance at the Manchester Metropolitan University, Manchester, UK.)
Brenda McDonnell (Senior Lecturer within the Department of Accounting and Finance at the Manchester Metropolitan University, Manchester, UK.)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 April 1995

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Abstract

One recently developed performance measurement method which may prove more effective for hotel management is that of the “balanced score‐card” – which aims to give management a “comprehensive but quick” view of their organization′s performance. Investigates whether the “score‐card” may represent a long‐term solution to the “superior performance measurement method” the hotel sector is apparently looking for – or whether it is more likely to be just a short‐term, passing fad?

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Citation

Brander Brown, J. and McDonnell, B. (1995), "The balanced score‐card: short‐term guest or long‐term resident?", International Journal of Contemporary Hospitality Management, Vol. 7 No. 2/3, pp. 7-11. https://doi.org/10.1108/09596119510146751

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited