“Exporting” Eurostyles to the USA
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 April 1993
Abstract
Discusses consumer lifestyle attributes and psychographic data with respect to market segmentation and as systematized by “Eurostyles”. Describes a sample application of a neural network model to assist in the transfer of the Eurostyle typology to the USA.
Keywords
Citation
Mazanec, J.A. (1993), "“Exporting” Eurostyles to the USA", International Journal of Contemporary Hospitality Management, Vol. 5 No. 4. https://doi.org/10.1108/09596119310042046
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited