Performance of Fast‐food Franchises in Britain
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 March 1993
Abstract
Fast‐food and franchising should present a formidable marriage when coping with declining economic performance. Compares the performance of 54 (18 franchisors; 18 fast‐food franchisees; 18 fast‐food companies) between 1987 and 1990 using Taffler′s Z‐score analysis. Finds that franchisors′ performance during the period declined but remained better than that of fast‐food franchisees and fast‐food companies. Fast‐food franchisees have remained buoyant but there are incidences of potential failures. Outlines differing solutions to return these companies to health.
Keywords
Citation
Price, S. (1993), "Performance of Fast‐food Franchises in Britain", International Journal of Contemporary Hospitality Management, Vol. 5 No. 3. https://doi.org/10.1108/09596119310040516
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited