TY  - JOUR
AB  - Motivation theory has found wide application in the context of
employee behaviour in the hospitality industry. Frequently discussed
theorists include Herzberg and Maslow. The area of hotel guest choice
and the factors which motivate this process, however, have received
somewhat less consideration. Considers the application of motivation
theory, in particular Herzberg, to the area of guest choice. Discusses
the relationship between rising customer expectations and Herzberg′s
differentiation of hygiene and true motivating factors in the context of
a recent study of Cyprus and extrapolates this through consideration of
other empirical work. Tentatively concludes in pointing to the need for
further work in this area.
VL  - 5
IS  - 2
SN  - 0959-6119
DO  - 10.1108/09596119310036629
UR  - https://doi.org/10.1108/09596119310036629
AU  - Balmer Sylvia
AU  - Baum Tom
PY  - 1993
Y1  - 1993/01/01
TI  - Applying Herzberg’s Hygiene Factors to the Changing Accommodation Environment
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
Y2  - 2024/09/22
ER  -