TY  - JOUR
AB  - Addresses the feasibility of applying the theatre analogy in the
service industries, where terms borrowed from the stage are used
frequently to describe guest‐customer relations and interaction.
Principles from the fragments of Aristotle′s Peri Poietikes
supplied the framework for a critical look at the hospitality industry
in Norway. The authors concluded that, where investments with a purpose
of improving customer satisfaction are planned, they are most likely to
achieve results when applied to the human resources sector. On the
theatre stage as well as in the service theatre, customer satisfaction
is dependent on the actors and their performance.
VL  - 4
IS  - 4
SN  - 0959-6119
DO  - 10.1108/09596119210018873
UR  - https://doi.org/10.1108/09596119210018873
AU  - Larsen Svein
AU  - Aske Lotti
PY  - 1992
Y1  - 1992/01/01
TI  - On‐stage in the Service Theatre
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -