TY  - JOUR
AB  - Delayed initiatives in respect of information technology do not
seem to have resulted in major gains for the hospitality industry. On
the contrary, there are many symptoms of a lack of firm direction. A
strategic approach to IT offers the advantages of planning and
consistency. It is necessary if companies are to manage their approach
to IT effectively over the next decade. As the significant changes in
the operating environment of the 1990s begin to make themselves evident,
hospitality companies may well come to recognise an IT strategy as a key
component of continued successful growth.
VL  - 3
IS  - 1
SN  - 0959-6119
DO  - 10.1108/09596119110138349
UR  - https://doi.org/10.1108/09596119110138349
AU  - Gamble Paul R.
PY  - 1991
Y1  - 1991/01/01
TI  - An Information Technology Strategy for the Hospitality
Industry of the 1990s
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
Y2  - 2024/04/26
ER  -