Delayed initiatives in respect of information technology do not seem to have resulted in major gains for the hospitality industry. On the contrary, there are many symptoms of a lack of firm direction. A strategic approach to IT offers the advantages of planning and consistency. It is necessary if companies are to manage their approach to IT effectively over the next decade. As the significant changes in the operating environment of the 1990s begin to make themselves evident, hospitality companies may well come to recognise an IT strategy as a key component of continued successful growth.
Gamble, P.R. (1991), "An Information Technology Strategy for the Hospitality Industry of the 1990s", International Journal of Contemporary Hospitality Management, Vol. 3 No. 1. https://doi.org/10.1108/09596119110138349
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