An integrated framework for advanced hotel revenue management

Abstract

Purpose

This paper aims to present an integrated framework for hotel revenue room maximization. The revenue management (RM) model presented in this work treats the shortcomings in existing systems. In particular, it extends existing optimization techniques for hotel revenue management to address group reservations and uses “forecasted demand” arrivals generated from the real data.

Design/methodology/approach

The proposed forecasting module attempts to model the hotel reservation process from first principles. In particular, it models hotel arrivals as an interrelated process of stochastic parameters like reservations, cancellations, duration of stay, no shows, seasonality, trend, etc. and simulates forward in time the actual process of reservations to obtain the forecast. On the other hand, the proposed optimization module extends existing optimization techniques for hotel revenue management to address group reservations, while including integrality constraints and using “forecasted demand” arrivals generated from the data. The optimization model is based on large‐scale integer programming model to optimize decision rules for accepting reservations.

Findings

A case study based on three different sets of reservation records of simulated hotel data was conducted to test the operation of the system on real data. Results showed that the model is able to generate effective recommendations to maximize revenue.

Originality/value

The main value of this paper is that it presents an integrated framework for hotel room revenue maximization. The novelty introduced in this approach is that it is based on an advanced room demand forecast model that simulated the reservation process from its first principles and produces demand scenarios that are used by an optimization model to generate proper recommendations.

Citation

Farouk El Gayar, N., Saleh, M., Atiya, A., El‐Shishiny, H., Alkes Youhanna Fayez Zakhary, A. and Abdel Aziz Mohammed Habib, H. (2011), "An integrated framework for advanced hotel revenue management", International Journal of Contemporary Hospitality Management, Vol. 23 No. 1, pp. 84-98. https://doi.org/10.1108/09596111111101689