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SARS: lessons in strategic planning for hoteliers and destination marketers

Paula Johnson Tew (School of Hospitality and Tourism Management, George Brown College, Toronto, Canada)
Zhen Lu (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Toronto, Canada)
George Tolomiczenko (Crohn's & Colitis Foundation of Canada, Toronto, Canada)
Joanne Gellatly (School of Hospitality and Tourism Management, George Brown College, Toronto, Canada)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 18 April 2008

Abstract

Purpose

The purpose of this paper is to review the impact that the 2003 SARS epidemic had on tourism and summarize the lessons that were learned from this crisis. To offer both practical and strategic tips for hoteliers and destination marketers in the Niagara region should a similar crisis affect this region.

Design/methodology/approach

Findings were derived from the analysis of both secondary and primary data. The popular press and academic journals as well as reports, briefs, and presentations were analyzed. A questionnaire was designed to investigate the impact of SARS, management during the crisis, recovery strategies, and formal planning.

Findings

Provides information on how industry dealt with a major, extended crisis. Recognizes the importance of an integrated strategy for dealing with a crisis.

Research limitations/implications

The paper concentrates on the effects of an epidemic in two large North American cities. The strategic and practical tips may not be suitable in other jurisdictions.

Practical implications

This paper provides information on how the tourism industry can prepare itself for a crisis or disaster and describes how all stakeholders must work together to better deal with the effects of a crisis.

Originality/value

This paper summarizes the effects that SARS had on the tourism industry and offers practical and strategic tips for preparing for and managing crises.

Keywords

Citation

Johnson Tew, P., Lu, Z., Tolomiczenko, G. and Gellatly, J. (2008), "SARS: lessons in strategic planning for hoteliers and destination marketers", International Journal of Contemporary Hospitality Management, Vol. 20 No. 3, pp. 332-346. https://doi.org/10.1108/09596110810866145

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited