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Increasing the contribution of special events to Niagara's tourism industry

David Veres (Hospitality and Tourism Division, Niagara College, Niagara‐on‐the‐Lake, Canada)
Heather Clark (Hospitality and Tourism Division, Niagara College, Niagara‐on‐the‐Lake, Canada)
Damian Golbourne (City of Welland, Ontario, Canada)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 18 April 2008

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Abstract

Purpose

The purpose of this paper is to discuss the contribution of events to the Niagara region's tourism product.

Design/methodology/approach

Using contributing perspectives from the industry and academia, this paper provides an overview of festivals and meeting/convention events in the region.

Findings

Drawing from specific examples from the region, reasons for event successes are discussed. A diagram is used to illustrate how event products should be developed in order to help Niagara region tourism and economic growth.

Originality/value

Current and future challenges for the region are presented and suggestions for overcoming barriers are provided.

Keywords

Citation

Veres, D., Clark, H. and Golbourne, D. (2008), "Increasing the contribution of special events to Niagara's tourism industry", International Journal of Contemporary Hospitality Management, Vol. 20 No. 3, pp. 313-318. https://doi.org/10.1108/09596110810866127

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited