China's Outbound Tourism

Citation

Teare, R. (2007), "China's Outbound Tourism", International Journal of Contemporary Hospitality Management, Vol. 19 No. 2, pp. 178-179. https://doi.org/10.1108/09596110710729292

This book sets out to address the question: “How will Chinese travellers change global tourism?”. In so doing, the author uses a multitude of information sources from China and elsewhere and an array of approaches and perspectives – drawing from economics, political sciences, sociology, semiotics and cross‐cultural studies. The analysis is contained in nine chapters that deal with:

1. 1.

   the framework of China's outbound tourism;

2. 2.

   economic and social development;

3. 3.

   government tourism policies and demand;

4. 4.

   outbound tourism statistics;

5. 5.

   Chinese travellers;

6. 6.

   destinations for outbound tourism;

7. 7.

   the marketing of tourism destinations and products to Chinese outbound tourists;

8. 8.

   the consequences of China's outbound tourism development; and

9. 9.

   the future of China's outbound tourism.

Wolfgang Arlt's book is a “must read” for anyone with a serious interest in China's rapidly growing outbound tourism market. His detailed research and analysis provides a rich perspective on the historical context, the factors underlying tourism growth and the potential impact of Chinese outbound tourism. At a time when more than one‐quarter of international tourists original from non‐western countries (and especially Asia) this book is both timely and authoritative.