Tea and hospitality: more than a cuppa

Abstract

Purpose

The purpose of this paper is to show how tea relates to hospitality in both the home and commercial contexts. Tea, when taken out of the home situation, represents a service product with a resultant revenue stream that has the potential to be more than a “cuppa”.

Design/methodology/approach

This viewpoint reviews related literature and management strategies.

Findings

Identifies from a practitioner viewpoint the possibilities for using tea to increase profits within the hospitality business.

Practical implications

Argues that tea drinking is pivotal to a wide array of hospitality events and that its potential to generate revenue is often underestimated.

Originality/value

An original look at a very old service.

Citation

Jolliffe, L. (2006), "Tea and hospitality: more than a cuppa", International Journal of Contemporary Hospitality Management, Vol. 18 No. 2, pp. 164-168. https://doi.org/10.1108/09596110610646718