China's travel agent industry started becoming a service industry after China opened its doors to the outside world in 1978. During the process of economic reform and marketization, the industry has become much more mature than 25 years ago. With China's accession to World Tourism Organization, the travel service industry will open its market for competition between foreign travel agents and the ones in China. Through studying and investigating the developing history and the current operating condition of the travel agents, this paper analyzes opportunities and challenges facing China's travel agents upon China's accession to the World Trade Organization.
Qiu Zhang, H. (2004), "Accession to the World Trade Organization: challenges for China's travel service industry", International Journal of Contemporary Hospitality Management, Vol. 16 No. 6, pp. 369-372. https://doi.org/10.1108/09596110410550815
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