TY  - JOUR
AB  - This paper examines some of the trends, issues and challenges associated with tourism development in Jamaica. It argues that for the tourism product to be more competitive, there is a need to rethink the kind of tourism product currently on offer to the world. It is being suggested that Jamaican tourism planners, drawing on the experiences of a number of countries, should concentrate more on the culture and history of Jamaica, making sure they involve different segments of civil society in the development process. Only then will tourism reach its full potential and become a sustainable industry in the country.
VL  - 16
IS  - 4
SN  - 0959-6119
DO  - 10.1108/09596110410537432
UR  - https://doi.org/10.1108/09596110410537432
AU  - Boxill Ian
PY  - 2004
Y1  - 2004/01/01
TI  - Towards an alternative tourism for Jamaica
T2  - International Journal of Contemporary Hospitality Management
PB  - Emerald Group Publishing Limited
SP  - 269
EP  - 272
Y2  - 2024/04/25
ER  -