To read the full version of this content please select one of the options below:

Reasons for going green in serviced accommodation establishments

Nadia Tzschentke (PhD Research Student in the Faculty of Business and Arts, at Queen Margaret University College, Edinburgh, UK.)
David Kirk (Director of Educational Strategy at Queen Margaret University College, Edinburgh, UK.)
Paul A. Lynch (Senior Lecturer at the School of Business and Enterprise, at Queen Margaret University College, Edinburgh, UK.)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 March 2004

11745

Abstract

This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It focuses on the motivations of owner‐managers for becoming environmentally involved and their reasons for joining an environmental accreditation scheme. The study was conducted in Scotland using face‐to‐face in‐depth interviews with members of the Green Tourism Business Scheme, an environmental accreditation scheme for tourism businesses. Initial analysis suggests that involvement in environmental activities may be driven by economic as well as ethical considerations. The results point to the role played by personal values and beliefs in small firms’ decision making and the need to gain a greater understanding of the complexity of motives that drive the small hospitality business owner.

Keywords

Citation

Tzschentke, N., Kirk, D. and Lynch, P.A. (2004), "Reasons for going green in serviced accommodation establishments", International Journal of Contemporary Hospitality Management, Vol. 16 No. 2, pp. 116-124. https://doi.org/10.1108/09596110410520007

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Related articles