The WHATT forum focussed on the key relationships between industry and academics in the context of research. It revealed that significant differences exist in the importance placed on research by the major industry sectors of tourism and hospitality, and that the hospitality sector in particular has a decision culture based on instinct rather than research. The forum raised a number of questions based on the observable differences in the understanding of “research” between industry and academe, and presented views on these questions. The outcomes were positive in at least establishing a dialogue and creating a better mutual understanding to better inform debate.
Jones, P. and Phillips, D. (2003), "What use is research anyway? Industry and academe’s differing views", International Journal of Contemporary Hospitality Management, Vol. 15 No. 5, pp. 290-293. https://doi.org/10.1108/09596110310482218Download as .RIS
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