A new medium for data collection: online news discussions

Abstract

This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.

Citation

Poria, Y. and Oppewal, H. (2003), "A new medium for data collection: online news discussions", International Journal of Contemporary Hospitality Management, Vol. 15 No. 4, pp. 232-236. https://doi.org/10.1108/09596110310475694