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Performance of tourism analysis: a Caribbean perspective

Chandana Jayawardena (Department of Management Studies, Faculty of Social Sciences, The University of the West Indies, Jamaica)
Diaram Ramajeesingh (Department of Management Studies, Faculty of Social Sciences, The University of the West Indies, Jamaica)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 June 2003

5186

Abstract

Introduces a new concept, performance of tourism (POT) analysis as a tool for measuring the performance of tourist destinations. Comments on the Caribbean region’s overdependence on tourism, and examines the scope of foreign exchange leakage. Tourism in the Caribbean generally grows faster than the world average. Often the success of tourism is measured from the gross figures rather than the net figures. Presents data from four Caribbean countries, Antigua and Barbuda, Aruba, Jamaica and St Lucia to explain the concept. Key findings reflect surprising results. Based on the analysis done, a relatively new tourism destination in the Caribbean, Aruba, has outperformed mature tourist destination, Jamaica, by 16 to one.

Keywords

Citation

Jayawardena, C. and Ramajeesingh, D. (2003), "Performance of tourism analysis: a Caribbean perspective", International Journal of Contemporary Hospitality Management, Vol. 15 No. 3, pp. 176-179. https://doi.org/10.1108/09596110310470239

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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