Considers a number of analytical theoretical frameworks used in retailing to assess space, benchmark performance and determine property market value. Compares the nature of the hospitality product to retailing and applies some of these frameworks to the hotel context. Assesses various ways of determining hotel valuations that take account of performance, market conditions and local factors. Concludes that the range and sophistication of retailing techniques may be appropriate to hotels in the determination of realistic market valuations.
Mitchell, P. and Ingram, H. (2002), "Space revenue and valuation models in retailing and hotels", International Journal of Contemporary Hospitality Management, Vol. 14 No. 1, pp. 28-33. https://doi.org/10.1108/09596110210415097
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