To read the full version of this content please select one of the options below:

Towards a strategy implementation framework

Fevzi Okumus (Assistant Professor, School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 December 2001



Aims to develop an implementation framework. Further to a critical review of previous research, ten implementation variables were identified and a conceptual framework constructed. The implementation process of a strategic decision was investigated in two international hotel groups via in‐depth, semi‐structured interviews, observations and documentation analysis. The initial conceptual framework was found to be useful as it grouped key variables together and illustrated their roles when implementing strategic decisions. Three new variables, however, emerged from the findings; namely, multiple project implementation, organisational learning and working with external companies. A revised framework was then proposed and further explanations provided. Concludes by emphasising the importance of contextual variables in implementation and dispels the strategic management notion of “fit”.



Okumus, F. (2001), "Towards a strategy implementation framework", International Journal of Contemporary Hospitality Management, Vol. 13 No. 7, pp. 327-338.




Copyright © 2001, MCB UP Limited

Related articles