TY  - JOUR
AB  - A SWOT analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993‐1999). The analysis undertaken aimed to identify the main trends and key issues in the Portuguese tourism and hospitality sectors. From the analysis it is identified that there is an absence of a clear and enduring strategy on issues like differentiation and positioning of its products and services, marketing research and product portfolio management. The analysis of the sector’s main strengths against the key trends indicates that tourism and hospitality depend too much on the environmental changes. Some of the main constraints that lead to the incapacity to capitalise on the key trends are the excess of governmental control, difficulties in reaching new markets, and over‐dependence on EU funds for investments.
VL  - 12
IS  - 7
SN  - 0959-6119
DO  - 10.1108/09596110010347266
UR  - https://doi.org/10.1108/09596110010347266
AU  - Ramos Paulo
AU  - Salazar Ana
AU  - Gomes João
PY  - 2000
Y1  - 2000/01/01
TI  - Trends in Portuguese tourism: a content analysis of association and trade representative perspectives
T2  - International Journal of Contemporary Hospitality Management
PB  - MCB UP Ltd
SP  - 409
EP  - 417
Y2  - 2024/09/23
ER  -