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The effect of selected socio‐demographic factors on lodging demand in the USA

Radesh Rao Palakurthi (Associate Professor, Hospitality Management, San Jose State University, San Jose, CA, USA)
Sara J. Parks (Associate Professor of Dietetics, Department of Hotel, Restaurant and Institutional Management, The Pennsylvania State University, PA, USA)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 April 2000

Abstract

Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio‐demographic market segments of their business. This research quantifies the significance and the contribution of such market segments to aggregate lodging demand in the USA. Finds that age distribution, income distribution, occupation and gender are the most significant socio‐demographic factors that have an effect on lodging demand. The aggregate lodging demand contribution of specific market segments obtained by combining the above factors pairwise, i.e. age and income, age and occupation, etc. is also discussed in the study.

Keywords

Citation

Rao Palakurthi, R. and Parks, S.J. (2000), "The effect of selected socio‐demographic factors on lodging demand in the USA", International Journal of Contemporary Hospitality Management, Vol. 12 No. 2, pp. 135-142. https://doi.org/10.1108/09596110010281791

Publisher

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MCB UP Ltd

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