TY - JOUR AB - Purpose– The purpose of this study is to examine the factors of radio frequency identification (RFID) adoption and its continuance intention in a mandatory and in a voluntary environment leading to developing an integrated framework.Design/methodology/approach– A qualitative research approach was taken in this study. The authors conducted an extensive field study, interviewing eight organizations. Factors have been analyzed from multiple perspectives and, where possible, related with the existing literature.Findings– The findings show that along with technological, organizational, and environmental factors RFID adoption also depends on the expectations and self‐efficacy. Moreover, the process of continued usage intention involves satisfaction from current use and the degree of self‐efficacy.Practical implications– This study focuses on the state of the RFID adoption, current usage satisfaction, and the continuance intention of the adopters toward RFID use. This study would guide the countries with mandatory RFID policy in organizational applications. Policy makers could compare their experience with the findings of this study, evaluate the past, and find the future direction.Originality/value– This study is the first of its kind to discuss the adoption factors (in a mixed environment; mandatory as well as voluntary) and to examine the continued usage behavior together in a single platform, for the first time. VL - 24 IS - 3 SN - 0959-3845 DO - 10.1108/09593841111158365 UR - https://doi.org/10.1108/09593841111158365 AU - Alamgir Hossain Mohammad AU - Quaddus Mohammed ED - J.R. Venable ED - J. Pries‐Heje ED - D. Bunker ED - N.L. Russo PY - 2011 Y1 - 2011/01/01 TI - The adoption and continued usage intention of RFID: an integrated framework T2 - Information Technology & People PB - Emerald Group Publishing Limited SP - 236 EP - 256 Y2 - 2024/04/19 ER -