Motives of Hong Kong‐Japanese international joint ventures in retailing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1998
Abstract
This paper attempts to study the motives behind a Hong Kong‐Japanese joint venture between two retailers from the perspectives of firm‐specific advantages provided by both partners of the international joint ventures (IJVs). The analysis focuses on the local partner’s motives and how the IJVs have provided the opportunity for it to overcome the increasing Japanese competition in the retail sector after the mid‐1980s. Finally, the IJVs are evaluated according to the available secondary data in terms of how much the local partner has achieved from the IJVs.
Keywords
Citation
Wong, M.M.L. (1998), "Motives of Hong Kong‐Japanese international joint ventures in retailing", International Journal of Retail & Distribution Management, Vol. 26 No. 1, pp. 4-12. https://doi.org/10.1108/09590559810201169
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited