TY  - JOUR
AB  - Suggests that a significant trend affecting American society today is the dramatic rise in the number of persons aged over 65. Consequently, retailers are interested in knowing how this segment can be best served in the marketplace. Outlines a study which utilized person perception theory to examine how retail sales personnel’s perceptions relate to elderly consumers’ satisfaction. Results indicate that elderly consumers viewed older sales personnel more positively than they viewed younger sales personnel. Also reveals that retail sales personnel’s perceptions of elderly consumers’ marketplace preferences and satisfaction were significantly different from those reported by elderly consumers. In addition to the theoretical implications, findings provide retailers with valuable information for improving their service to elderly consumers.
VL  - 25
IS  - 4
SN  - 0959-0552
DO  - 10.1108/09590559710166304
UR  - https://doi.org/10.1108/09590559710166304
AU  - Johnson‐Hillery Julie
AU  - Kang Jikyeong
AU  - Tuan Wen‐Jan
PY  - 1997
Y1  - 1997/01/01
TI  - The difference between elderly consumers’ satisfaction levels and retail sales personnel’s perceptions
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 126
EP  - 137
Y2  - 2024/04/24
ER  -